Health IT Marketing Minutes
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guests are James Muir (@B2B_SalesTips), author of the Perfect Close, and Jane Bogue (@janeinmaine) of Xtelligent Media. Part 3 – On this episode Carol continues her conversation with James Muir and Jane Bogue and they discuss the techniques and science behind the Perfect Close.
— Roberta Mullin (@mssoftware) March 4, 2019
Ten22 Recap: HIMSS19 Revenue Cycle Solutions Summit – Erin Wabol, Chief Marketing Officer at Agency Ten 22 (@AgencyTen22) writes, Held one day before the HIMSS19 Conference kickoff, the Revenue Cycle Solutions Summit covered twelve sessions in eight hours. Here is my take on the topics covered on stage, and off.
Gabriel Marketing Group
How Tech PR Firms Increase Brand Awareness with Targeted Trade Coverage – Michael Tebo, Sr Counselor/Acct Supervisor at Garbriel Marketing Group (@GabrielMrktg) says, “I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress…It’s natural for clients to want to command attention from the nation’s top news outlets. But, for most – especially those working in B2B industries – a quote in The New York Times can be more of an ego boost than a tactical move toward a sales or revenue goal.
Podcasts in Public Relations Strategy: Effective or Overhyped? – Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask ourselves: where’s the value? Should we jump through hoops pursuing podcast interviews, or is it a waste of time?
PR blogging in 2018: what did we learn? – Tricia Heinrich, Chief Content Officer at Bospar (@BosparPR) says, As the leader of a content creation team, I am always looking for ways to improve the quality of our work product and drive engagement and results for our clients. A key responsibility of mine is to manage Bospar’s own blog and drive agency marketing with thought-leading posts that keep our clients and associates informed and in touch with what’s happening in the agency world.
Using Visuals in 2019 Marketing and PR Storytelling – From the Greenough (@GreenoughPR) blog – “This will be the year of video.” “Infographics will rule this year.” “Visual storytelling will dominate.” You’ve already seen variations of these “predictions” written hundreds of times since last fall. It’s likely you’ve been asked “what’s our strategy for video?” or “what’s our budget for visuals?” The trap is being set: You’re about to spend money without a clear strategy or direction.
Rising Above the Thought Leadership Noise: The Key is Applicable Content – Drew Smith, from 10Fold (@10FoldComms) says, The phenomenon of over-marketing is in no way a new concept – as long as humans have had the ability to communicate, we’ve been using it for some kind of gain. In fact, we’re willing to bet that the deafening levels of marketing noise played a role in the birth of thought leadership. Joel Kurtzman, who coined the term thought leadership, defined a thought leader as someone who has “some new important ideas that are worth sharing and that have real application… When I think of thought leaders, I think of people who are coming up with creative new insights that can be applied.”
VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program – Amendola Communications (@AmendolaComm) has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises. VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions—including Ana, the industry’s first virtual Chief Artificial Intelligence Officer.
Finn Partners Acquires Moorgate Communications, Launching the Firm’s Fourth Global Practice – Global marketing and communications firm, Finn Partners (@FinnPartners), announced it has acquired Moorgate Communications, a highly respected London-based pan-European specialist focusing on the financial services sector. Robert Kelsey, founder and CEO of Moorgate Communications, will serve as managing partner, financial services, Finn Partners EMEA.
Jellyfish Health Enters Partnership with Agency Ten22 for Health IT Media and Public Relations Services – healthcare IT public relations and digital marketing services firm, Agency Ten22, announced it has been selected as the agency of record for Jellyfish Health, a leading provider of digital patient experience solutions. Agency Ten22 was tapped by Jellyfish Health to support the vendor’s lead-up to HIMSS 2019 and now offers ongoing service through media meetings, public relations interviews and top-tier thought leadership placements.
The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open.
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